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Privacy Policy

Effective Date: 01-03-2026

Last Updated: 23-03-2026

This Privacy Policy ("Policy") is an electronic record under the Information Technology Act, 2000 and applicable rules. It explains how AXE ("we", "us", "our") collects, uses, stores, shares, and protects personal information of visitors and customers ("you", "your", "user") when you access or use our website, mobile application, or services.

By accessing or using our website (axedenim.com) you agree to the terms of this Policy. If you do not agree, please do not use our website or services.

1. Introduction

We respect your privacy and are committed to protecting your personal data. This Policy applies to all users of our website, including visitors, registered users, customers, and anyone interacting with us online.

"Personal Data" refers to any information that can identify an individual, such as name, email, address, contact number, payment information, etc.

2. Information We Collect

We collect information in two main categories:

2.1 Personal Information

You may provide this information when:

  • Creating an account
  • Placing an order
  • Subscribing to newsletters
  • Contacting customer support

This may include:

  • Full name
  • Email address
  • Phone number
  • Billing & shipping address
  • Payment details (processed securely by third-party gateways)

2.2 Non-Personal/Technical Information

We may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Session duration

This helps improve website performance and user experience.

3. How We Use Your Information

We use collected data for purposes including but not limited to:

  • Process and fulfil orders
  • Manage user accounts
  • Communicate updates, offers, and service alerts
  • Improve products, services, and website functionality
  • Detect and prevent fraud and unauthorized activity
  • Customise your shopping experience
  • Respond to inquiries and support requests

4. Sharing of Personal Data

We do not sell your personal data. However, we may share your information with:

  • Service Providers for delivery, payment processing, analytics, security, and customer support
  • Logistics partners to fulfil orders
  • Legal authorities if required by law

Third parties are obligated to protect your data and process it only for purposes we specify.

5. Cookies and Tracking Technologies

We use cookies and similar tracking tools to:

  • Remember user preferences
  • Track trends and analytics
  • Improve user experience

You may disable cookies via your browser settings, but some website features may not function correctly without them.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no system can be completely secure, and we cannot guarantee absolute protection.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of third-party websites. You should review their privacy policies before providing any personal information.

8. Retention of Personal Data

We retain personal data as necessary for legitimate business purposes, legal compliance, dispute resolution, and enforcing our agreements. After this period, data may be anonymised or securely deleted.

9. Your Rights

You have the right to:

  • Access or obtain a copy of your personal information
  • Update or correct inaccurate data
  • Request deletion of your data (subject to legal exceptions)
  • Withdraw consent (where applicable)

To exercise these rights, contact us at the details below.

10. Grievance Officer

If you have questions or complaints about this Privacy Policy or your personal data, contact:

📩 Email: customercare@axedenim.com

📞 Phone: +91 99090 45293

11. Governing Law and Jurisdiction

This Policy shall be governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of courts in Ahmedabad, Gujarat.

12. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in law or business practices. The updated policy will be posted with a revised "Effective Date."